Health Communication and Behavioral Change During the COVID-19 Pandemic.

The COVID-19 pandemic challenged the public health system to respond to an emerging, difficult-to-understand pathogen through demanding behaviors, including staying at home, masking for long periods, and vaccinating multiple times. We discuss key challenges of the pandemic health communication efforts deployed in the United States from 2020 to 2022 and identify research priorities. One priority is communicating about uncertainty in ways that prepare the public for disagreement and likely changes in recommendations as scientific understanding advances: How can changes in understanding and recommendations foster a sense that "science works as intended" rather than "the experts are clueless" and prevent creating a void to be filled by misinformation? A second priority concerns creating a culturally fluent framework for asking people to engage in difficult and novel actions: How can health messages foster the perception that difficulties of behavior change signal that the change is important rather than that the change "is not for people like me?" A third priority entails a shift from communication strategies that focus on knowledge and attitudes to interventions that focus on norms, policy, communication about policy, and channel factors that impair behavior change: How can we move beyond educating and correcting misinformation to achieving desired actions?

Switching: Cultural fluency sustains and cultural disfluency disrupts thinking fast.

Culture-as-situated cognition theory provides insight into the system 1 monitoring algorithm. Culture provides people with an organizing framework, facilitating predictions, focusing attention, and providing experiential signals of certainty and uncertainty as system 1 inputs. When culture-based signals convey that something is amiss, system 2 reasoning is triggered and engaged when resources allow; otherwise, system 1 reasoning dominates.

Difficulty-as-Improvement: The Courage to Keep Going in the Face of Life's Difficulties.

When a task or goal is hard to think about or do, people can infer that it is a waste of their time (difficulty-as-impossibility) or valuable to them (difficulty-as-importance). Separate from chosen tasks and goals, life can present unchosen difficulties. Building on identity-based motivation theory, people can see these as opportunities for self-betterment (difficulty-as-improvement). People use this language when they recall or communicate about difficulties (autobiographical memories, Study 1; "Common Crawl" corpus, Study 2). Our difficulty mindset measures are culture-general (Australia, Canada, China, India, Iran, New Zealand, Turkey, the United States, Studies 3-15, N = 3,532). People in Western, Educated, Industrialized, Rich, Democratic (WEIRD)-er countries slightly agree with difficulty-as-improvement. Religious, spiritual, conservative people, believers in karma and a just world, and people from less-WEIRD countries score higher. People who endorse difficulty-as-importance see themselves as conscientious, virtuous, and leading lives of purpose. So do endorsers of difficulty-as-improvement-who also see themselves as optimists (all scores lower for difficulty-as-impossibility endorsers).

Apt and actionable possible identities matter: The case of academic outcomes.

INTRODUCTION: We review the longitudinal evidence documenting that middle and high school students with school-focused possible future identities subsequently attain better school outcomes. Consistent results across operationalizations of possible identities and academic outcomes imply that results are robust. However, variability in study designs means that the existing literature cannot explain the process from possible identity to academic outcomes. We draw on identity-based motivation theory to address this gap. We predict that imagining a possible school-focused future drives school engagement to the extent that students repeatedly experience their school-focused future identities as apt (relevant) and actionable (linked to strategies they can use now). METHODS: We operationalize aptness as having pairs of positive and negative school-focused possible identities (balance) and actionability as having a roadmap of concrete, linked strategies for school-focused possible selves (plausibility). We use machine learning to capture features of possible identities that predict academic outcomes and network analyses to examine these features (training sample USA 47% female, Mage = 14, N1 = 602, N2 = 540. Test sample USA 55% female, Mage = 13, N = 247). RESULTS: We report regression analyses showing that balance, plausibility, and our machine algorithm predict better end-of-school-year grades (grade point average). We use network analysis to show that our machine algorithm is associated with structural features of possible identities and balance and plausibility scores. CONCLUSIONS: Our results support the inference that student academic outcomes are improved when students experience their school-focused possible identities as apt and actionable.

Is Difficulty Mostly About Impossibility? What Difficulty Implies May Be Culturally Variant.

Difficulty can signal low odds (impossibility) and high value (importance). We build on culture-as-situated cognition theory's description of culture-based fluency and disfluency to predict that the culturally fluent meaning of difficulty is culture-bound. For Americans, the culturally fluent understanding of ability is success-with-ease-not-effort, hence difficulty implies low odds of ability. This may disadvantage American institutions and practices-learning requires gaining competence and proficiency through effortful engagement. Indeed, Americans (Studies 1, 3-8; N = 4,141; Study 2, the corpus of English language) associate difficulty with impossibility more than importance. This tendency is not universal. Indian and Chinese cultures imply that difficulty can equally signal low odds and value. Indeed, people from India and China (Studies 9-11, N = 762) are as likely to understand difficulty as being about both. Effects are culture-based; how much people endorse difficulty-as-importance and difficulty-as-impossibility in their own lives did not affect results.

Culturally fluent real-world disparities can blind us to bias: Experiments using a cultural lens can help.

Culture provides people with rich, detailed, implicit, and explicit knowledge about associations (what goes together) and contingencies (how situations are likely to unfold). These culture-based expectations allow people to get through their days without much systematic reasoning. Experimental designs that unpack these situated effects of culture on thinking, feeling, and doing can advance bias research and direct policy and intervention.

Seeing meaning even when none may exist: Collectivism increases belief in empty claims.

People often find truth and meaning in claims that have no regard for truth or empirical evidence. We propose that one reason is that people value connecting and fitting in with others, motivating them to seek the common ground of communication and generate explanations for how claims might make sense. This increases the likelihood that people experience empty claims as truthful, meaningful, or even profound. Seven studies (N > 16,000 from the United States and China) support our prediction. People who score higher in collectivism (valuing connection and fitting in) are more likely to find fake news meaningful and believe in pseudoscience (Studies 1 to 3). China-U.S. cross-national comparisons show parallel effects. Relative to people from the United States, Chinese participants are more likely to see meaning in randomly generated vague claims (Study 4). People higher in collectivism are more likely to engage in meaning-making, generating explanations when faced with an empty claim, and having done so, are more likely to find meaning (Study 5). People who momentarily experience themselves as more collectivistic are more likely to see empty claims as meaningful (Study 6). People higher in collectivism are more likely to engage in meaning-making unless there is no common ground to seek (Study 7). We interpret our results as suggesting that conditions that trigger collectivism create fertile territory for the spread of empty claims, including fake news and misinformation. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Cultural mindsets shape what grounded procedures mean: Cleansing can separate or connect and separating can feel good or not so good.

Are grounded procedures such as cleansing value-neutral main effects? Culture-as-situated-cognition theory suggests otherwise. Societies differ in how frequently they trigger membership and individualizing cultural mindsets and their linked mental-procedures - connecting and separating, respectively. Commonly triggered mindsets (and their linked mental-procedures) feel fluent. Fluency feels good. Cleansing can separate from but also connect to others in the form of membership-based rituals.

Upright and Honorable: People Use Space to Understand Honor, Affecting Choice and Perception.

Honor is abstract. We predict that people make sense of honor metaphorically as an up-right position in space and that endorsing honor values makes this metaphor more accessible. Supporting our prediction, people in China (Study 1) and the United States (Studies 1-4) associate honor with up and right and dishonor with down and left, controlling for the association of positive with up-right (Studies 3, 4). We document downstream consequences for choice and perception of this metaphoric representation. Regarding choice, Americans who endorse honor values and voted for then-candidate Trump prefer photographs in which President Trump is positioned in the up-right quadrant (Study 5). Images from conservative news websites position the President's face in the up-right quadrant more than nonconservative ones (Study 6). Regarding perception, Americans who rate President Trump as honorable are more likely to perceive him as facing up and to the right in news website images (Study 7).

Left behind, not alone: feeling, function and neurophysiological markers of self-expansion among left-behind children and not left-behind peers.

Four in 10 young rural Chinese children are 'left behind' by parents migrating for economic opportunities. Left-behind children do as well academically and imagine as many possible futures for themselves as their peers, implying that they must compensate in some ways for loss of everyday contact with their parents. Three studies test and find support for the prediction that compensation entails self-expansion to include a caregiving grandmother rather than one's mother in self-concept, as is typical in Chinese culture. We measured self-expansion with feeling, function and neurophysiological variables. Twelve-year-old middle school left-behind children (Study 1, N = 66) and 20-year-old formerly left-behind children (now in college, Studies 2 and 3, N = 162) felt closer to their grandmothers and not as close to their mothers as their peers. Self-expansion had functional consequence (spontaneous depth-of-processing) and left a neurophysiological trace (event-related potential, Study 3). Left-behind participants had enhanced recall for information incidentally connected to grandmothers (Studies 1 and 3, not Study 2). Our results provide important insights into how left-behind children cope with the loss of parental presence: they include their grandmother in their sense of self. Future studies are needed to test downstream consequences for emotional and motivational resilience.

Do you need a roadmap or can someone give you directions: When school-focused possible identities change so do academic trajectories.

INTRODUCTION: Despite the assumed importance of school-focused possible identities for academic motivation and outcomes, interventions rarely assess the effect of intervention on possible identities. This may be due to difficulty coding open-ended text at scale but leaves open a number of questions: 1) how do school-focused possible identities change over the course of the school year, 2) whether these changes are associated with changes in school outcomes, and 3) whether a machine coding approach is viable. METHODS: In Study 1 (n = 247 Chicago 8th-graders) we assess fall-to-spring change in school-focused possible identities. We test whether change in school-focused possible identities predicts 8th-grade academic outcomes. We include robustness checks. Then we examine school context effects. In Study 2 (n = 1006 Chicago 8th-graders) we address the problem of coding at scale, using a separate data set to train a machine-learning algorithm. RESULTS: On average, school-focused possible identities decline over the school year. But nearly a third of students have increasing school-focused possible identity scores. Increase is associated with improved grades. School context influences whether linked strategies matter. Our machine-learning algorithm accurately classifies school-focused possible identities in our original sample and this school-focused classification reliably predicts academic trajectories. CONCLUSIONS: Change in school-focused possible identities is normative over the course of the school year, interventions should take this into account. On average, students have fewer school-focused possible identities by spring. This decline is associated with declining academic trajectories. However, when school-focused possible identities increase, so do grades. Whether strategies matter is context dependent.

Identity-based motivation and the paradox of the future self: Getting going requires thinking about time (later) in time (now).

People can imagine their future selves without taking future-focused action. Identity-based motivation theory explains why. Hoerl & McCormack outline how. Present-focused action prevails because future "me" feels irrelevant to the choices facing current "me" unless future "me" is experienced as occurring now or as linked to current "me" via if-then simulations. This entails reasoning in time and about time.

Guiding People to Interpret Their Experienced Difficulty as Importance Highlights Their Academic Possibilities and Improves Their Academic Performance.

Does experiencing difficulty bolster or undermine future self-images, strategies to get there and actual performance? We build on four insights from prior research to predict that accessible interpretation-of-experienced-difficulty mindset shapes identity and performance. First, people have two different interpretation-of-experienced-difficulty mindsets available in memory; their difficulty-as-impossibility mindset focuses attention on difficulty as implying low odds and their difficulty-as-importance mindset focuses attention on difficulty as implying high value. Second, people are sensitive to contextual cues as to which mindset to apply to understand their experienced difficulty. Third, people apply the mindset that comes to mind unless they have reason to question why it is "on-the-mind." Fourth, social class can be thought of as a chronic context influencing how much people endorse each interpretation-of-experienced-difficulty mindset. We used subtle primes to guide participants' attention toward either a difficulty-as-importance or a difficulty-as-impossibility mindset (N = 591). Participants guided toward a difficulty-as-importance mindset performed better on difficult academic tasks (Studies 1, 2) than participants guided toward a difficulty-as-impossibility mindset; whether they had more school-focused possible identities and linked strategies depended on sample (Studies 3, 4). For college students, the effect of guided interpretation-of-experienced-difficulty mindset was not moderated by how much participants agreed with that mindset (Studies 1, 3, 4). College students mostly disagreed with a difficulty-as-impossibility mindset, but making that mindset accessible undermined their performance and sometimes their possible identities anyway. In contrast, middle school students (a younger and lower social class sample) were more likely to agree with a difficulty-as-impossibility mindset. In this sample (Study 2), we found an effect of mindset endorsement: agreeing that difficulty implies importance and disagreeing that difficulty implies impossibility improved performance. This study had a control group. Control group participants not guided to use a particular interpretation-of-experienced-difficulty mindset performed no differently than participants guided toward a difficulty-as-impossibility mindset. Results suggest that people may chronically act as if they are using a difficulty-as-impossibility mindset and may benefit from being guided to consider that experienced difficulty might imply task importance. Effect of accessible mindset on salience of academic possible selves was not stable, accessible mindset mattered in one university sample but not the other.

Resisting temptation for the good of the group: Binding moral values and the moralization of self-control.

When do people see self-control as a moral issue? We hypothesize that the group-focused "binding" moral values of Loyalty/betrayal, Authority/subversion, and Purity/degradation play a particularly important role in this moralization process. Nine studies provide support for this prediction. First, moralization of self-control goals (e.g., losing weight, saving money) is more strongly associated with endorsing binding moral values than with endorsing individualizing moral values (Care/harm, Fairness/cheating). Second, binding moral values mediate the effect of other group-focused predictors of self-control moralization, including conservatism, religiosity, and collectivism. Third, guiding participants to consider morality as centrally about binding moral values increases moralization of self-control more than guiding participants to consider morality as centrally about individualizing moral values. Fourth, we replicate our core finding that moralization of self-control is associated with binding moral values across studies differing in measures and design-whether we measure the relationship between moral and self-control language across time, the perceived moral relevance of self-control behaviors, or the moral condemnation of self-control failures. Taken together, our findings suggest that self-control moralization is primarily group-oriented and is sensitive to group-oriented cues. (PsycINFO Database Record

Social class and identity-based motivation.

Attainments often fall short of aspirations to lead lives of meaning, health, happiness and success. Identity-based motivation theory highlights how social class and cultural contexts affect likelihood of shortfalls: Identities influence the strategies people are willing to use to attain their goals and the meaning people make of experienced ease and difficulty. Though sensitive to experienced ease and difficulty, people are not sensitive to the sources of these experiences. Instead, people make culturally-tuned inferences about what their experiences imply for who they are and could become and what to do about it. American culture highlights personal and shadows structural causes of ease and difficulty, success and failure. As a result, people infer that class-based outcomes are deserved reflections of character.

Culture Three Ways: Culture and Subcultures Within Countries.

Culture can be thought of as a set of everyday practices and a core theme-individualism, collectivism, or honor-as well as the capacity to understand each of these themes. In one's own culture, it is easy to fail to see that a cultural lens exists and instead to think that there is no lens at all, only reality. Hence, studying culture requires stepping out of it. There are two main methods to do so: The first involves using between-group comparisons to highlight differences and the second involves using experimental methods to test the consequences of disruption to implicit cultural frames. These methods highlight three ways that culture organizes experience: (a) It shields reflexive processing by making everyday life feel predictable, (b) it scaffolds which cognitive procedure (connect, separate, or order) will be the default in ambiguous situations, and (c) it facilitates situation-specific accessibility of alternate cognitive procedures. Modern societal social-demographic trends reduce predictability and increase collectivism and honor-based go-to cognitive procedures.

Honor as Cultural Mindset: Activated Honor Mindset Affects Subsequent Judgment and Attention in Mindset-Congruent Ways.

Honor values articulate gender roles, the importance of reputation in maintaining one's place in society, and maintaining respect for the groups one belongs to. In that sense honor provides a template for organizing social interactions and hence may be functional even among people and societies that do not report valuing and endorsing honor. We test the prediction that honor influences judgment and attention when activated in two experiments (N = 538). Using a culture-as-situated cognition perspective, we predicted that activating one aspect of honor would activate other aspects, even among individuals who do not much endorse honor values. We tested these predictions among European Americans, a group that is not typically associated with honor values. In each study, participants were randomly assigned to experimental or control groups, which differed in one way: the experimental group read statements about honor values as a first step and the control group did not. Participants then judged stick-figure pairs (judging which is male; Study 1, n = 130) or made lexical decisions (judging whether a letter-string formed a correctly spelled word; Study 2, n = 408). In Study 1, experimental group participants were more likely to choose the visually agentic figure as male. In Study 2, experimental group participants were more accurate at noticing that the letter-string formed a word if the word was an honor-relevant word (e.g., noble), but they did not differ from the control group if the word was irrelevant to honor (e.g., happy). Participants in both studies were just above the neutral point in their endorsement of honor values. Individual differences in honor values endorsement did not moderate the effects of activating an honor mindset. Though honor is often described as if it is located in space, we did not find clear effects of where our letter strings were located on the computer screen. Our findings suggest a new way to consider how honor functions, even in societies in which honor is not a highly endorsed value.

Left behind or moving forward? Effects of possible selves and strategies to attain them among rural Chinese children.

Are possible selves and strategies to attain them universally helpful even among children with few resources? We test this question in rural China. Rural Chinese children are commonly "left behind" (LB) by parents seizing economic opportunities by migrating, hoping the family will "move forward" and their children will attain their predestined better future. Media, teachers, and peers negatively represent LB children as unruly and undisciplined, with negative fates, making LB a negative stereotype that includes the idea of destiny or fate. Indeed, making the idea of LB salient increases children's fatalism (Study 1 n = 144, Study 2 n = 124). However, having strategies to attain possible future selves predicts better in-class behavior, fewer depressive symptoms, and better exam performance even a year later and controlling for prior performance (Study 3 n = 176, Study 4 n = 145). Possible selves have mixed effects, not always predicting better grades and undermining LB children's self-control.

When does the future begin? Time metrics matter, connecting present and future selves.

People assume they should attend to the present; their future self can handle the future. This seemingly plausible rule of thumb can lead people astray, in part because some future events require current action. In order for the future to energize and motivate current action, it must feel imminent. To create this sense of imminence, we manipulated time metric--the units (e.g., days, years) in which time is considered. People interpret accessible time metrics in two ways: If preparation for the future is under way (Studies 1 and 2), people interpret metrics as implying when a future event will occur. If preparation is not under way (Studies 3-5), they interpret metrics as implying when preparation should start (e.g., planning to start saving 4 times sooner for a retirement in 10,950 days instead of 30 years). Time metrics mattered not because they changed how distal or important future events felt (Study 6), but because they changed how connected and congruent their current and future selves felt (Study 7).

Will I get there? Effects of parental support on children's possible selves.

BACKGROUND: Imagining one's future self is a hallmark of adolescence. But imagining is not enough; adolescents must fell that this future is plausibly likely and take action, which may require pragmatic support. Prior research has examined the effect of parental aspirations and expectation on children's possible self, not the effect of their support. AIMS: Therefore, this study assessed the role of parental support on youths' possible selves, strategies, and subjective likelihood of attaining possible selves. SAMPLE: A representative sample of Hong Kong Chinese secondary students aged 12-20 (N = 3,078). METHODS: Students responded to an in-class questionnaire. Responses were analysed using generalized linear mixed models and linear mixed models. RESULTS: Content of hoped-for possible selves was mostly about school and career. Content of feared possible selves was more diverse. Girls had more school-and career-focused possible selves and were more likely to have strategies to attain their positive and avoid their negative possible selves. Students reporting more pragmatic support (if I need to know something about the world, I can ask my parent about it) from parents had more school-and career-focused possible selves and were more likely to believe they could attain their hope-for and avoid their feared possible selves and to report having at least one strategy to do so. CONCLUSIONS: Parental pragmatic support provides students a secure base to engage in their future generally and in their school-and career-focused future in particular.